About.How to Create a Useful About Us Page for Your Business
If you have a business, chances are you have an About Us page - if not, it is about time you consider creating one. You may even be wondering exactly how you should go about creating it and whether or not it is even worth the effort. In reality, it can really be done quite easily. In fact, there are quite a few businesses out there with impressive "About Us" pages - the only aspects of them that you can really imitate on your site are the first few sentences. For example, if you were starting up a new business and were considering hiring a publicist, photographer or writer, why not include a short bio on them? People tend to associate the name of their most successful clients with the publicist or photographer that they worked with most frequently - so if you have a publicist that was particularly effective, include that information as well. Similarly, when it comes to a photographer or a writer, you may find that people are more likely to remember specific pieces of information that they have written about you (such as your" Philosophy" or "Contact Us" page). This is why it can be a good idea to write small blurbs about yourself on the About Us page (this can also be an excellent idea if you are looking for a more specific page - such as one about your firm's specific products). This will not only make it easy for potential customers to find information about you and what you do, but it can also help create brand associations and set up a nice first impression. One final point about creating an About Us page for your business - you should be sure that it clearly sets out what you do. For instance, if you were running a construction business, a good page would detail some of the special skills you possess, as well as explaining what your particular expertise is. Of course, the About Us page can also provide information about your business, so it should not be too short. Finally, it should not be difficult to read and to use! You will want to avoid distracting links or text, and you will want to make sure that there are plenty of links pointing to other pages on your site. |