Welcome to Muse Technologies
How to Build Your Brand Identity
The first thing you need to do to provide great information on your About Us page is to create a content rich description. Your description should provide enough of a sense of who you are, what you do, and why your company or organization is worth hiring. It's also advisable to make sure you've included who your ideal clients are as well. A catchy phrase, like "the newest innovative minds behind..." can give some punch to your description, especially if you happen to share some similarities with the other companies in your field of expertise. Another great idea for your About Us page is to focus on one or two ideas, as opposed to telling everyone what you're doing. Many people love to read about all of their different talents, products, and services right off of the bat, but potential customers appreciate getting one idea and then exploring the rest of your business's strengths. Self-portraits also work well on About Us pages because they tell a more personal story about a person. You could easily take a picture of yourself or draw one yourself, and then incorporate it into your About Us page. Once you get to know one another, it will only be a matter of time before you get to know each other on a more personal level. |